Partner with
Her Arena
Where women's sports, leadership, culture and media come together.
Her Arena gives brands a powerful platform to connect with influential women — and the next generation of girls in rodeo — live, digitally and through national media.
Through our partnership with USA TODAY Studio IX, brand stories and Her Arena moments can extend beyond the room through video, broadcast, digital, social and creator-led storytelling.
A single partnership across the entire ecosystem.
Panels, conversations, performances, activations and cultural moments.
National media and storytelling opportunities.
Interviews, event coverage, video features and broadcast opportunities where applicable.
Content produced with Her Arena hosts, talent, athletes and creators.
Pre-event, live and post-event social amplification.
Access to athletes, executives, founders, creators and influential guests.
Alignment with initiatives advancing women and girls in sports and leadership, including the Be the Light Foundation for Oaklynn Rae Domer.
Multiple platforms.
Choose your level of partnership.
- ✦Founding Partner designation
- ✦USA TODAY coverage
- ✦Premier branding throughout Her Arena
- ✦Category exclusivity where negotiated
- ✦Major stage and event visibility
- ✦USA TODAY Studio IX integration opportunities
- ✦USA TODAY video opportunities
- ✦Broadcast opportunities where applicable
- ✦Custom branded storytelling
- ✦Dedicated creator content
- ✦Athlete and talent integrations
- ✦Social media amplification
- ✦Executive thought-leadership opportunities
- ✦Branded activation space
- ✦VIP tickets (meet the speakers)
- ✦Premium guest credentials
- ✦Product integration
- ✦Inclusion in photography and recap content
- ✦Select press and media inclusion
- ✦Custom impact initiative
- ✦First right of renewal
- ✦Presenting Partner designation for designated Her Arena programming
- ✦USA TODAY coverage
- ✦Premium event branding
- ✦Stage visibility
- ✦Branded activation
- ✦USA TODAY Studio IX content opportunities
- ✦Video integration
- ✦Broadcast opportunities where applicable
- ✦Creator content
- ✦Talent integrations
- ✦Social amplification
- ✦VIP hospitality
- ✦Product integration
- ✦Event photography
- ✦Post-event content
- ✦Lead sponsor of the full multigenerational fashion show, with presenting recognition in show promotion
- ✦Your brand's pieces on every model across generations on the runway
- ✦USA TODAY coverage
- ✦Brand inclusion in USA TODAY editorial connected to Her Arena and the fashion show
- ✦Social media promotion and featured brand content before, during and after the event
- ✦10 VIP brunch tickets
- ✦Booth availability for an on-site activation
- ✦Logo presence on fashion show signage and promotional materials
- ✦Official Her Arena Partner designation
- ✦USA TODAY coverage
- ✦Logo placement
- ✦On-site branding
- ✦Digital visibility
- ✦Branded activation
- ✦Creator content opportunities
- ✦Social media coverage
- ✦Select Studio IX media opportunities
- ✦Product integration
- ✦VIP tickets
- ✦Photography and recap assets
- ✦Booth activation space
- ✦USA TODAY coverage
Don't just sponsor Her Arena.
Own a moment.
The room is only the beginning.
Her Arena combines live experiences with the power of media, creators and storytelling.
Through USA TODAY Studio IX, select partnerships can incorporate expanded opportunities across video, digital, broadcast and editorial storytelling — allowing brands to participate in conversations that continue long after the event ends.
Editorial, media and broadcast opportunities are subject to partnership scope, availability and editorial approval.
Build your arena.
Partnerships are built around your objectives — from national media to creator marketing to social impact.